Content
I’ve got a knack for writing snappy, educational content that converts. Oh, and I’m “the best editor” several very flattering writers have ever worked with.
User experiences + engagement
The ultimate guide to user onboarding
Hi, hello, welcome.
The ultimate guide to user engagement
Pay attention to me!
Understanding gamification: A winning strategy for better user engagement
Quit playing games with my heart.
31 best customer journey map templates and examples
Love that journey for you.
Aha! How to find, optimize, and design the aha moment
See also: Take on me, 1985
UX psychology: 6 essential principles for better UX design
Designing for our simian brains.
5 stars vs. thumbs up/down—which rating system is right for your app?
I still miss the Netflix star ratings, tbh.
How Korean mobile apps are making COVID-19 resources more accessible
Putting my beginner 한국어 to work.
Product management
13 proactive strategies for reducing customer churn
Churn is a gross word, innit?
The essential guide to customer retention—tools, metrics, strategies that work
Please don’t leave me.
5 excellent product release note examples and how to write your own*
Look, we made a thing!
A beginner's guide to cohort analysis*
Put a label on it.
Growth
What is product-led growth?
One of life’s great mysteries.
Product-led growth metrics
Acronym alert!
The Product-Led Growth Flywheel
Time is a circle, man.
Airtable and the low-code/no-code future of software*
Remember when everyone was really into The Da Vinci Code?
From the bottom up—Airtable’s approach to distribution and adoption*
#adoptdontshop
Building a LEGO kit, not a solution—Airtable’s CEO on catering to diverse use cases*
Turns out you can please everyone.
Freemium vs. free trial: How to know which one to pick for your SaaS startup*
Proof that you (I) can sneak a medieval reference into anything.
Understanding activation and product qualified leads—and why they’re not the same thing*
Casual beach reading.
Et cetera
21 Game of Thrones locations you can actually visit
No plot holes here.
Where to travel based on your favorite liquor
Mine’s gin, by the way.
Which type of RV is right for you?
To each their own.
Product marketing
When you’re on a small team, you’ve got to wear a lot of different hats. Thankfully, I look good in hats.
Feature launch | Appcues Localization
How many languages does your product speak?
Feature launch | Flow Analytics*
Just go with the flow.
Sales enablement | The Product Experience Playbook
Let’s play it by the book.
Product pages | Appcues UI patterns
I’m sensing a pattern here.
Industry report | State of product-led growth
Numbers and graphs and pie charts, oh my!
Value prop | The Product-Led Growth Flywheel
The interactive version!
*Sometimes (most times) I ghostwrite things.